IT WAS A GLITZY AFFAIR AT ALDO’S PILLOW WALK LAUNCH EVENT
– ALDO boast of technology and comfort with a live NFT activation all through the evening Global footwear and accessories label, Aldo, maintained its extraordinary momentum with a glamorous event celebrating the launch of the Pillow Walk collection on the 20 th of September.
The event, held at Dubai’s newest chic venue, The Birdcage, unveiled the collection to UAE’s most popular fashion personalities and influencers. It included a unique live NFT activation in partnership with renowned celebrity artist and photographer, Waleed Shah, which provided its guests the opportunity to have their photos taken and digitally printed for immediate sale.
In an all-pink vibrant atmosphere boasting a panoramic city skyline and sunset views. ALDO continues to curate exciting activations for its guests to enjoy. A stunning display of the collection, customised canapes and desserts, pink-themed branded drinks, an energetic and quirky performer, and DJ — all added to the endless fun. Sarah Milad, sister fashionistas Nasab .
Nirvana AlJurdy, Ritu and Rinki Pamnani, and Rania Al Ali were among the many influencers that were present to experience this iconic and electrifying event. The influencers were all dressed in ALDO Pillow Walk heels and accessories to experience the real comfort of the collection all through the evening.
Pillow Walk™ technology has been developed with molded sock foam that strategically provides extra padding at the heels and the balls of the feet for an all-day dreamy comfort. The dual-density foam formula helps absorb impact and releases comfortably, skipping the “break in” period.
Shop ALDO’s latest collection across stores in the GCC and online on www.aldoshoes.me.
To view The NFT gallery by Waleed Shah is available here: ALDO PW Event Dubai – Collection | OpenSea.
@aldoshoes #AldoPillowWalk
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